ABOUT US
THE MAKING OF A BELLAFLOR STEM
Bellaflor Group is a Swiss-American family company. Four decades, two continents,
two houses.
Our farms sit in Ecuador and Ethiopia, on land whose altitude, light and climate cannot be engineered anywhere else. Europe taught us precision. This land taught us patience.
From it comes nearly two hundred varieties, among the most curated portfolios in the country.
Consistency here is not luck.It is design.
Every stem is handled with care and purpose.
A feeling, distilled to its essence.
WHY THE GINKGO BILOBA?
Long before there was a Bellaflor,
there was the ginkgo.
It has stood for more than one
hundred and fifty million years.
Darwin called it a living fossil.
Buddhist monks held it sacred. Some of those trees still stand, three thousand years on.
We chose this leaf for what
it has already proven — that what
is built to last is built slowly.
One of these trees grows on
our farm today.
Before the First Stem
EXPOFLOR
Our home farm in Puembo, Ecuador. Forty hectares of Highland roses and summer flowers grown at Andean altitude.
OASIS
Ten hectares in Puembo dedicated entirely
to summer flowers, from fillers to
statement stems.
EL MOLINO
Our newest farm, in El Quinche — the latest addition to Bellaflor’s Ecuadorian growing footprint.
HIDDEN GARDEN
Our land, acquired in 2022 in the Puéllaro valley, with twenty-seven hectares under development.
AMAZING ROSES
Ten hectares in Tabacundo, one of Ecuador’s most celebrated rose valleys, producing
export-grade roses.
AFRIFLOWER
Our Ethiopian farm near Holeta, sitting at 2,300 metres — an altitude chosen deliberately for stronger,
longer-lasting roses.
WHAT WE HOLD TO
QUESTION AND IMPROVE
Innovation and continuous improvement
by challenging convention
in an environment of trust.
EQUITY
A fair, equitable workplace rejecting
discrimination or disrespect.
EXCELLENCE
Pursuit of excellence and maximum quality,
attention to detail, outstanding results.
PASSION
Full commitment of time, energy, and
effort to meet Bellaflor Group's goals
with enthusiasm.
TEAMWORK
Collaboration across the whole team
to achieve company
goals, prioritizing results.
RESPONSABILITY
Transparency, learning from mistakes,
and acting responsibly inside and
outside the company.
Behind Bellaflor
From our farms in Ecuador to customers around the world, every flower reflects decades of expertise, dedication, and care. Step inside Bellaflor and discover the people, places, and passion behind what we grow.